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Soft and Satisfying Commercials By Serial Cut

By February 2, 2020 No Comments

Soft and Satisfying Commercials By Serial Cut

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Soft and Satisfying Commercials By Serial Cut

For ING Bank, the creative studio Serial Cut, established in Madrid, Spain, produced a series of twelve visuals mixing textures, sounds and soft colors. The campaign, titled “Satisfying Bank”, follow on from the success of so-called “oddly satisfying” or ASMR videos, which provide a pleasant and strange feeling just by watching them. The link with the bank?  As Serial Cut explains, each of these visuals are  supposed to represent the advantages and benefits of opening an account at the Dutch bank.

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