The First Guitar-Shaped Hotel in the World
Last October, a guitar-shaped hotel, the Seminole Hard Rock Hotel & Casino, was inaugurated in the city of Hollywood, Florida.
Float4, an award-winning Montreal-based agency specializing in the integration of digital experiences in the physical space, conceived the lights show of the building. The project has been managed, directed, engineered and installed by DCL (Design Communications Ltd). «These shows will be a tribute to the defining role that music has played in the heritage of Hard Rock-owned hotels, restaurants, and entertainment businesses around the world», said a press release.