Categories
Typography Inspiration Weekly Inspiration

Typography Inspiration 49

Typography Design Inspiration : This article is part of the Weekly Inspiration from Gillde. We bring you interesting content by designers, artists and photographers from around the world who pursue their passion and create magnificent artwork. We want to share high-quality designs to inspire your days and weeks and help you in your creative process.

Check out Previous  Typography Inspiration here

_

By Mat Voyce

Another set of GIFs and stickers created during May and uploaded to GIPHY to be used across all social platforms. This months inclusion features heavily on stretching & kinetic type with the odd exploration into 3D.

Motion Graphics,Graphic Design,TypographyMotion Graphics,Graphic Design,TypographyMotion Graphics,Graphic Design,TypographyMotion Graphics,Graphic Design,TypographyMotion Graphics,Graphic Design,TypographyMotion Graphics,Graphic Design,TypographyMotion Graphics,Graphic Design,TypographyMotion Graphics,Graphic Design,Typography

Type (2020) By Fatih Hardal

Type is a project that invites designers, illustrators and graphic artists to express their particular interpretation of the letters and numbers of the Latin Alphabet. In my works, I created a structure using print screen, type distortion and various photos. In my works, I created a structure using print screen, type distortion and various photos. I tried to create a family that is completely different from each other without rules. You can click on it to see the artwork in high resolution. You can visit the Instagram account for more.

typography Inspirationtypography Inspiration

Typography By Nubikini

Typography,Calligraphy,Graphic DesignTypography,Calligraphy,Graphic DesignTypography,Calligraphy,Graphic DesignTypography,Calligraphy,Graphic Design

NIKE CFC By TwoPoints.Net

We had the pleasure to design some type for NIKE. Along with three different fonts, we designed proposals for the retail design and campaign for the new NIKE shop at the Chelsea Football Club Stadium.

TypographyTypography

Typography | Logo By Tomasz Biernat

Graphic Design,Print Design,Typography

Typography By Javier Torres

Typography,Graphic Design,AnimationTypography,Graphic Design,AnimationTypography,Graphic Design,AnimationTypography,Graphic Design,AnimationTypography,Graphic Design,AnimationTypography,Graphic Design,AnimationTypography,Graphic Design,AnimationTypography,Graphic Design,Animation

Categories
Illustration Inspiration Web Design

Beautiful Illustrations 81

Illustrations  Design Inspiration

This article is part of the Weekly Inspiration from Gillde. We bring you interesting content by designers, artists and photographers from around the world who pursue their passion and create magnificent artwork. We want to share high-quality designs to inspire your days and weeks and help you in your creative process.

See the illustration of the previous week here: Beautiful Illustrations 80

Weaving By ranganath krishnamani

Beautiful IllustrationsBeautiful Illustrations

 

illustration By by Olga Semkło

IllustrationsIllustrations

 

Mexican beauty By Igor Ianchenko

IllustrationsIllustrations inspirationIllustrations inspiration

 

Tastes of Summer Illustration By tubik.arts

Illustrations inspiration

Editorial Illustration By Estudio Santa Rita , Nuel Salinas

Illustrations inspirationIllustration,Digital Art,Editorial DesignIllustration,Digital Art,Editorial DesignIllustration,Digital Art,Editorial DesignIllustration,Digital Art,Editorial Design

Spring By Janis Andzans

Art Direction,Illustration,Graphic DesignArt Direction,Illustration,Graphic DesignArt Direction,Illustration,Graphic Design

Illustrations design inspiration By Ipek Konak

Art Direction,Illustration,Editorial DesignArt Direction,Illustration,Editorial Design

Corona-Illustrations  By Sergio Edwards

IllustrationIllustrationIllustration

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Packaging Design Inspiration Weekly Inspiration

Packaging Design Inspiration 32

Best Packaging Design Inspiration : This article is part of the Weekly Inspiration from Gillde. We bring you interesting content by designers, artists and photographers from around the world who pursue their passion and create magnificent artwork. We want to share high-quality designs to inspire your days and weeks and help you in your creative process.

Take a look at our last week Packaging Design Inspiration

By OlssønBarbieri

Art Direction,Branding,Packaging

By Lena Vargas

Johnnie Walker Blue Cities Limited edition collectible bottle, Dominican Republic edition.

Illustration,Product Design,Packaging

SEESAW WATER By SEESAW inc , Seikyo Jo

designers used illustrations and patterns to express their world views created from their own interpretations of the theme, “FUNxWAVE”, which resulted in a design that shows each of the members’ individuality.

Illustration,Graphic Design,Packaging

Croissant Café & Bakery / Branding By Dave Arustamyan

My first branding project, which has been under development for almost one month. Since the beginning of the work, I have repeatedly changed it’s style and as a result I have chosen the most suitable one. This project is a concept idea. I’ll be glad to see your feedback and suggestions. Thank you for the attention! 

Branding,Graphic Design,Packaging

Mosi mooncake By Frank Lo , Comma Leung

The mooncake design is a collaboration with a Hong Kong-based social enterprise called mosi mosi. It is an inclusive design studio aims to help people with disabilities to have a better living. The mooncake packaging cooperates with autism people. Comma Leung from mosi mosi has organized art workshops and co-design patterns with the disabled artist Mike Ng, By making use of the illustration to create three sets of patterns. In the end, mosi mosi will share a percentage of the profits to the autism artist to bring empowerment to the disabled communities.

Graphic Design, packaging

Packaging By Sabbath Studio , Jorge Zamonsett , Luis Alberto , Rolando Luther

Branding,Packaging,Digital Photography

Tessere olive oil By Constantin Bolimond , Tamara Vareyko , Nikita Bulgakov

TESSERE olive oil Originally, the olives are harvested by hand, or by comb, when the fruit becomes very green.  A cloth is used to spread under the olive trees and under no circumstances the fruit is picked from the ground. The olives are then transported by plastic rigid perforated boxes or bags with a capacity of 30-50kg. The time from the production to the pressing of the olive oil does not exceed 24 hours from the harvest to the production. The preservation of the olives until their pressing must be done in a cool place, and it is forbidden to store in a field full with olive trees, where it is exposed to various natural and microbiological hazards.

Branding,Graphic Design,Packaging

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Branding Inspiration Weekly Inspiration

Best Brand Identity Designs of the week 53

Top Brand Identity Designs : In Weekly Best Brand Identity Design we Showcasing top 6 Brand Designer, Identity Designer every week.

This compilation includes style guides, brand identity, animated logos and similar works related to brand identity design.

Take a look at our last week Best Brand Identity Designs of the Week here.

Logo collection III By Konstantin Reshetnikov

Selected logo collection for commissioned work and personal projects over the past year

Branding,Graphic Design,Illustration

Ice Cream Shop, Bedont By Claudia Alexandrino

The ice-cream shop ” Bedont” was founded in 1921 with the intuition of offering a quality product to Italian know-how. The language used in communication, speaks to the customer creating engagement with a brand, establishing a lasting relationship.
The Brand must speak in a direct, simple way through images and menuboards. It must be clear the message of a product prepared with quality products and mastery of traditional recipes. Innovating but with strong ties to the past. Tradition and innovation are the double messages that underlie this project.

Branding,Graphic Design,Art Direction

LUUX / 2020 By kissmiklos

LUUX is a Swiss company founded by two women, which helps to build luxury brands, mainly focusing on perfumes. The double U means VALERIA & VIRGINIA (U = V in latin). ‘LUX’ means ‘light’ in latin, that’s why I designed a sun symbol as the part of the logo. I wanted to make a shiny and warm feeling, therefore I am mixing the elegant, pure pastel pink and the pale butter colors with a strong, vivid orange. The gold always symbolized the real luxury lifestyle. The playful, fashionable but a bit edgy logotype follows nowdays luxury trends, what is not always conservative but rather qualiutative and characterful.

Branding,Graphic Design,Typography

Lille P. Identity By Frank Oslo , Geir Solem Lysbakken , Elisabeth Limi

Lille P. is a café retailer placed in shopping malls. Their concept is based on providing healthy take away food that is hand-made at the spot, as well as a comfortable environment for a cup of coffee and a quick meal. They also offer each and every customer the chance to customize their own food experience.The challenge was to make a design that is strong and playful with a warm welcoming atmosphere in a busy and noisy indoor surrounding. We built the design around a charming logo placed in a soft circle, symbolizing harmony of eating good healthy food that lasts through the day.

Graphic Design,Art Direction,Branding CAFE FOOD ORGANIC TAKEAWAY COFFEE LUNCH FASTFOOD SALAT WRAPS SOUP Mark as Spam Report

Strategic Communications Center By Pragmatika Design

Art Direction,Branding,Graphic Design

Cup of Joy By Atelier Nese Nogay , Ekin Isim

Art Direction,Branding,Packaging

Categories
2020 Design Tips Graphic Design Tips Graphic Inspiration

Top Graphic Design software in 2020

Top Graphic Design software in 2020

Graphic designers everywhere will ask the  question:

What is the best graphic design software this year?

I have compiled the most complete graphic design software list in 2020 just for you. Below you will find the:

  • The best raster and vector graphics editors
  • Free online graphic design software and paid
  • Their top features
  • Pricing plans
  • PROs and CONs

——————

Related articles:

——————

Without further ado, here are the best graphic design tools in 2020:

1. Adobe Photoshop

Graphic Design

Platform: Desktop & iPad

Pricing Plan: starting at $20.99/mo

Description

Adobe Photoshop is one of the most popular and used graphics editing software. It was developed and published by Adobe Incorporation. Its uses are not only limited to graphics editing alone, but digital art as a whole.

PROS

  • Very widely used. This means that there are a lot of learning resources. Best resources for learning Photoshop can be found at the Adobe Website, PSDDude Photoshop Tutorials and Tuts+.
  • It has probably the most advanced engine for photo editing. In recent years Adobe perfected its machine learning & AI assist (Adobe Sensei Engine) that can do automated photo editing (content aware fill, content aware scale, etc)
  • Batch processing with Photoshop actions
  • Supports masks, alpha compositing and several tools

CONS

  • Quite costly and you need a powerful computer.
  • Updates are mandatory which means that in theory you are not allowed to use versions older than the latest. This creates some nasty problems with incompatible features (eg. old actions might not work anymore)
  • Has limited and selected features for iPad users
  • Limited support for raster and vector images like SVG files.
  • Can be very intimidating for a beginner graphic designer

2. GIMP (GNU Image Manipulation Program)

GNU Image Manipulation Program

Platform: Desktop/Tablet

Pricing Plan: FREE

Description

GIMP (GNU Image Manipulation Program) is a graphic designing and editing software used for image editing and retouching. It can also be used to perform specialized editing and digital art designs.

PROS

  • It’s free and easy enough to use
  • Opens almost all file formats
  • Wide range of tools and features
  • Easily expandable and supports command line batch mode

CONS

  • May not have all features and user tools user needs to complete a task
  • Interface is cluttered and almost jam packed
  • Difficult to work with text
  • Unstable and prone to crashing in some installations

3. Corel Draw

Corel Draw

Platform: Desktop/iPad

Pricing Plan: $198/yr

Description

CorelDRAW is a vector graphics editor used to create logos, flexes, invitation cards and any kind of vector designing based on the lining. It has a wide range of existing images and logos that can be customized.

PROS

  • Very effective tool to design two dimensional images such as posters and logos
  • Allows user to create customized logos and posters
  • Allows users to import/export images
  • User friendly interface
  • Good for beginners and easy to use.

CONS

  • Has many features that might take a long time to learn.
  • Errors on drawings can be easily spotted, especially when images are enlarged
  • Performance issues and instability when working with large or complex documents
  • Lack of smart guides
  • Quite expensive

4. Xara Designer PRO X

Xara Designer PRO X

Platform: Desktop

Pricing Plan: $299/yr

Description

Xara Designer PRO X or Xara for short is an advanced but easy to use graphic design tool available on Windows. It allows its users to create, edit, and design media such as web pages, photos, and other illustrations easily. It has tons of features that make it an amazing graphic design tool and it is available at affordable prices of about $299 per year.

PROS

  • Easy to use
  • Drag and drop features
  • Anti-aliasing features that speed up the editing process
  • Can zoom up to 25,000% and more
  • Capable of syncing files with Dropbox and Google Drive
  • Supports importing and exporting Adobe PSD files, including layer support, alpha channel, and 16-bit color and CMYK layer conversion
  • Array of tools for drawing, 3D extrude, text handling, blends, page layout, live effects, transparency and feathering, and shadows and contours

CONS

  • Only available for Windows
  • Its advanced features are sometimes hard to use
  • The masking feature is cumbersome and difficult to understand

5. MockoFun

MockoFun

Platform: Online

Pricing Plan: FREE (option for Premium User starting at $4.99/mo)

Description

MockoFun is one of the coolest online graphic designing, photo editing and text editing tool. You can use it to get basic graphics editing done.

PROS

  • It’s FREE and easy to use
  • Can be used by both non-graphic designers and advanced designers
  • Advanced photo editor with stunning filters like: Oil Paint, Anaglyph, Kaleidoscope, Polar Coordinates, Dithering, etc.
  • Pre-made design templates editable online
  • Text editor offers typography features including 800 fonts, text styles and creative text lettering. Also includes a cool curved text tool
  • Access to over 250,000 stock images, vector shapes and illustrations
  • Access to overlays and special effects
  • Can be used successfully as an online logo maker too
  • Exports JPG, PNG with transparent background and print ready 300dpi PDF

CONS

  • No free-hand drawing yet
  • You can only save up to 10 designs in the free version

6. Procreate

What Graphic Design Software Should I Use In 2020

Platform: iPad

Pricing Plan: $9.99

Description

Procreate is a raster editor software for graphic design and digital painting. It is designed for iPad users to explore their artistic possibilities. It comes with many classic and digital art tools

PROS

  • It gives the natural feel of physical drawing.
  • Supports import/export to Adobe Photoshop
  • Can be used by beginners and professionals alike.

CONS

  • It was designed specifically for iOS and iPad users
  • Has limited abilities and features, edit and render texts and vector graphics.

7. Canva

Graphic Design Software Should I Use In 2020

Platform: Online

Pricing Plan: FREE (option for Pro subscription from $9.99/mo – $30/mo)

Description

Canva is a graphic design platform that allows users create images, fonts and illustrations tool. It is very popular graphic design tool that allows social media users to create posters, graphics and presentations.

PROS

  • Offers a wide range of easy-to-use designed templates
  • Allows for the import of customized photos and images
  • A huge library of templates and designs that can be used to make simple designs

CONS

  • Maximum functions are only available to Canva Pro users-subscribed users
  • Limited free icons, illustrations and graphic elements

8. PicMonkey

Pic Monkey

Platform: Online

Pricing Plan: $7.99/mo – $33.99/mo

Description

PicMonkey is an online photo editing and graphic design service. It transcends the regular photo editing tool. It also comes with a wide selection of graphic elements such as: greeting cards, wedding invitation cards, announcements cards, business cards etc

PROS

  • Has an integrated cloud storage options where users can save pictures
  • Saved pictures are re-editable
  • Easy-to-use interface
  • Easy clicks and instant navigation of tools to edit image

CONS

  • May be slow to load on browser
  • Only premium users have access to full package and full design templates

9. PixTeller

 Pix Teller ,Graphic Design

Platform: Online

Pricing Plan: $7/mo – $12/mo

Description

Pixteller is particularly remarkable for its simplicity and easy navigation. Its Easy-to-Use Design & Animation tools can be used by anyone to create Images, GIFs & Videos for personal or business use, with no special know-how.

PROS

  • Great for personal or business use.
  • Can be used by everyone and anyone.
  • Doesn’t need special editing or digital skills to navigate
  • Can be used to create theme-based images

CONS

  • Only has limited features and tools.
  • Lacks in tutorials for how to use the tool
  • Doesn’t have to many pre-made templates

10. BeFunky

Be Funky

Platform: Mobile/Online

Pricing Plan: $4.99/mo — $6.99/mo

Description

BeFunky is an excellent photo editing application with a wide range of picture editing tools. You can do a whole lot of activities like resizing, cropping and filtering options. With its 30+ tools, there’s a whole lot of effects you can bring to images.

PROS

  • Well-designed and functional interface
  • User friendly and easy to manipulate
  • Has an undo button to change a previous photo effect

CONS

  • It’s best for Android phones and users.
  • Plus account where users get to enjoy optimal use of the app isn’t free

11. Pixlr

Pixlr

Platform: Online

Pricing Plan: FREE (option for Advanced and PRO $3.99/mo — $14.99/mo)

Description

Pixlr is a popular online photo editing application. It has an improved and advanced AI intelligence and Machine Learning used as a tool to enhance and improve photo outlook.

PROS

  • Easy to use and master for beginners.
  • Modern photo editing features and tools
  • Has different packages for beginners and pros.(Pixlr X and E respectively)
  • Availability of wide range of stickers, borders and other graphic elements just to perfect your photo editing.
  • AI powered tools for quick and professional editing

CONS

  • Is not compatible with all image and file formats
  • Limited features for text
  • There aren’t too many tutorials on how to use the tool

12. Photopea

Photopea

Platform: Online

Pricing Plan: FREE (with Ads or Premium for $9/mo – $400/mo)

Description

Photopea is an online multimedia software for editing files from native apps. It is used to edit images and add graphic effects to pictures.

PROS

  • No account required to use
  • Very good performance
  • Supports PNG, JPG, SVG, GIF and PDF export formats
  • Can read and save Photoshop PSD files, Photoshop brushes and Photoshop custom shapes
  • Edits photos easily on web browser
  • Great user support

CONS

  • Is a bit complicated to use (emulating Photoshop)
  • Lacks some of Photoshop’s features

13. Adobe Illustrator

 Adobe Illustrator

Platform: Desktop

Pricing Plan: $29.99/mo

Description

Adobe Illustrator is unarguably the most popular vector graphics editor for creating print or web. So far, Adobe Photoshop and Illustrator have been the standard for creating logos, artworks, fonts, graphics comics and concept arts.

PROS

  • Advanced and sophisticated graphics tool
  • Has a wide range of tools and features.
  • Creates both print and web graphics.
  • It’s the standard for all other vector graphics.

CONS

  • No canvas rotation feature (users have been asking it for a long time)
  • Complex. Not suitable for beginners
  • May take a long time to learn and master
  • Some performance issues on older computers
  • Default settings for some tools are a bit weird

14. Affinity

Affinity

Platform: Desktop/iPad

Pricing Plan: $49.99(one-time payment)

Description

Affinity is a graphics vector design software and shape drawing tool. It supports raster brushes and custom vector, dynamic symbols, stroke stabilization, text style management, and vector/pixel export options. It can be used to create graphics art and digital design.

PROS

  • Good alternative for Adobe Illustrator
  • Compatible with most graphics file formats
  • Can import data from files, especially Adobe Freehand (specifically versions 10 & MX)
  • Allows user to set up grid and isometric video game graphics.
  • Very intuitive and flexible gradient tools
  • Seamless in-application switching between vector and raster graphics editing (Affinity Designer)
  • Great tools for isometric design

CONS

  • Lacks image tracing
  • Doesn’t allow export of .AI files
  • Doesn’t provide tools for text warping
  • A bit of a complicated UI and sometimes it’s hard to find a certain tool
  • Has some minor performance issues on older computers
  • No support for RTL/BIDI languages
  • The brush engine isn’t as developed as with other tools

15. Inkscape

Inkscape

Platform: Desktop

Pricing Plan: FREE

Description

Inkspace is one of the most popular Vector graphics editor. It can be used to design, create or edit vector graphics.

PROS

  • Supports multiple vector formats
  • Powerful tool to create two dimensional vector images logos, designs and other scalable vector graphics
  • Created shapes can be manipulated with transformations such as moving, rotating and scaling.

CONS

  • Beginners and non tech savvy folks might struggle maximize its features
  • Options and features are limited
  • No support for CMYK colors
  • Does not export to .AI

16. Gravit Designer

Gravit Designer

Platform: Desktop/Online

Pricing Plan: FREE (option to upgrade to PRO $49/yr)

Description

A free vector design application that’s great for logo making, photo manipulation, illustrations and animations. You can use Gravit online with their cloud-based software — though some reviews claim that it runs a bit slower than the locally-installed version. The layout is sleek and fully customizable.

PROS

  • Cool and plenty of features and capabilities
  • Cloud storage is very useful
  • Can import most vector formats (including .AI)

CONS

  • Free version not nearly as effective as Pro
  • Performance problems with large images
  • Complex UI, not suitable for beginners
  • No grid snapping

17. Vectornator

Vectornator

Platform: iPhone/iPad/iOS

Pricing Plan: FREE

Description

Vectornator is an vector graphics design software that can be used to design and almost everything. It’s flexible and intuitive.

PROS

  • Has an intuitive user interface
  • Has a wide variety of tools and features
  • Easy clicks to create amazing and creative layouts
  • Effective tool for producing vector drawings with a pen tool.

CONS

  • Specifically for iPhone, iPad and Mac users
  • May consume a lot of time, especially if you aren’t good at using the iPhone pen.

18. Vectr

What Graphic Design

Platform: Online

Pricing Plan: FREE

Description

Vectr is free, intuitive, simple,yet powerful to perform vector graphics editing tool. It is used by bloggers, digital marketers and website designers.

PROS

  • Handy and easy for new users of vector
  • User friendly interface

CONS

  • Limited templates for users
  • It’s mostly best for simple tasks and small projects.

19. Tailor Brands

Tailor Brands

Platform: Online

Pricing Plan: $3.99 – $12.99

Description

Tailor Brands is a graphic design tool for quickly generating a logo. They have a wizard like logo building process, a very good tool for those with little design experience.

PROS

  • Design logo
  • Quick Images
  • Lots of presets
  • Covers a range of tasks (e.g. socal media)
  • Relatively cheap
  • Great for those with little experience

CONS

  • Not the most advanced tool for logo design
  • There is no free trial
  • Limited customization options of the end result

In Conclusion

Doesn’t matter if you are into vector graphics, logo design, photo editing, marketing design, etc. I hope that you found this list useful. For sure I could not include ALL of them, but I did try to include the most important graphic design software and the most trending graphic design software in 2020.

If you are looking for a tool for your next graphic design project, now you know what your options are regarding graphic design software.

—–

Originally posted by John Negoita

Categories
Typography Inspiration Weekly Inspiration

Typography Inspiration 48

Typography Design Inspiration : This article is part of the Weekly Inspiration from Gillde. We bring you interesting content by designers, artists and photographers from around the world who pursue their passion and create magnificent artwork. We want to share high-quality designs to inspire your days and weeks and help you in your creative process.

Check out Previous  Typography Inspiration here

_

Logotypes By Martin Schmetzer

collection of hand drawn logotypes, monograms and wordmarks

Graphic Design,Illustration,TypographyGraphic Design,Illustration,TypographyGraphic Design,Illustration,TypographyGraphic Design,Illustration,TypographyGraphic Design,Illustration,TypographyGraphic Design,Illustration,Typography

36 Days Of Type By Eduardo Fajardo

Experimental typographic exercise mixing abstract 3D.

Graphic Design,Typography,Art Direction

Type 2020 By BÜRO UFHO

3D Type sculptures completed for 36 Days of Type, a project that invites designers, illustrators and graphic artists to give ​their unique view on letters and numbers for 36 days of nonstop creativity.

Art Direction,Graphic Design,Typography

Typography design  inspiration By Wes L Cockx

Typography,Graphic DesignTypography inspiration ,Graphic Design

Lettering collection 2020 By Sindy Ethel

The last couple of months I’ve been mixing letters and illustration to see how I can marge those 2 things I love. It’s been a fun process that will continue throughout the year!

Typography InspirationTypography InspirationTypography InspirationTypography InspirationTypography Inspiration

SOME LETTERING By Thom Niessink

Some lettering from the last few months

Graphic Design,Illustration,TypographyGraphic Design,Illustration,TypographyGraphic Design,Illustration,TypographyGraphic Design,Illustration,Typography Graphic Design,Illustration,TypographyGraphic Design,Illustration,Typography

Type By Made Type

Typography,Graphic Design,BrandingTypography,Graphic Design,BrandingTypography,Graphic Design,BrandingTypography,Graphic Design,Branding

Categories
Design Tips Graphic Design Tips

How to perfect your brand presentation

How to perfect your brand presentation : Back in the day, the concept of a full “brand identity design” applied mostly to major corporations with a huge marketing presence. Everyone else got along well enough with just a logo; at best, one that could be stamped on letterhead and business cards too.

Now, even small businesses have to think right from the start about how their brand is going to work across a website (on several types of device), social media, print media, product packaging and swag; and, yes, letterhead and business cards as well.

And you, the designer, have to find a way to present your design in a way that proves it is up to the task. How on earth do you fill such a tall order?

To find the answer, we sifted through the best, most professional and innovative brand presentations and campaigns of 2016—among them Grubhub, Guinness, AT&T and the Tate—to see how the world’s best design firms presented their initial work. We grouped our findings into the 10 categories below.

———————-

Related articles:

1. Illustrate your concept

Most logos have an underlying concept or idea, even a simple one. Manual’s design for Fort Point Beer Company, for example, uses one of the steel trusses from a picturesque bridge near the brewery’s location. By including a handsome photograph of this object in their brand presentation, they really make their concept click.

Illustrate your concept
Image via Manual

The same firm also designed a new identity for the Yerba Buena Center for the Arts in San Francisco. By itself it  might just look like an abstract polygon, but in fact the concept was based on the unique shape of Yerba Buena’s site, and is also meant to represent arrows expanding outward to signify growth. The concept behind this one is a little less obvious, so their map image, which they also animated to illustrate the expansion component, really makes a difference.

Illustrate your concept
Image via Manual

2. Showcase your creative process

As any art lover will tell you, knowing the story behind how a great work was created can really add to your appreciation of it. The same goes for your branding work. DesignBridge had an especially impressive process in creating Guinness’ new, more realistic harp logo. They went to one of the oldest harp manufacturers in the United Kingdom to actually spend time with the instruments and capture their visual essence. They make sure to highlight this special effort in their brand presentation, and also include sketches to show their working process.

Showcase your creative process
Image via DesignBridge

Interbrand took a simple but effective approach in their brand presentation for AT&T. They simply included a collage of photographs documenting their creative process. It gives a sense of the many iterations they considered before arriving at the finished product.

Showcase your creative process
Image via UnderConsideration

3. Distinguish your design from the old one

If a company has hired you to create their first ever brand identity, then you have a clean slate. But if you are replacing an existing one, then you need to make an extra effort to demonstrate how your work is superior to what came before. Wolff Olins‘ approach was to juxtapose their sleek new design (shown at left above) with a motley collage of old brand materials (right), which together show how crude and disjointed the old brand had become.

Distinguish your design from the old one
Image via Wolff Olins

Interbrand’s AT&T design is very similar to the old one. Their task was not a complete overhaul, but rather a small tweak to make the brand more effective across new 21st century media. Thus, their approach to presenting their work was simply to overlay their new design on top of the old one and point out its small but significant improvements.

Distinguish your design from the old one
Image via UnderConsideration

4. Go into detail

Typographic wordmark designs require a tremendous amount of precise crafting. Unfortunately, to a layperson client, it might look like you did little more than select a font. To show them that your design is more than “just a font,” do what Uber did: go in to detail with a grid that shows all the specific lengths, widths and angles that make your wordmark aesthetically successful.

Go into detail

5. Show your design’s flexibility

Recognize that hexagon? It’s the outline of Manual’s logo for Yerba Buena Center for the Arts (discussed earlier). This image is a mockup of how their design could be modified to visually organize Yerba Buena’s advertisements, season catalogs or even signage. Such flexibility is a key value in contemporary branding. If you can show that your design can unify a complex platform of marketing elements, you will be in good shape.

Show your design’s flexibility
Image via Manual

Can you spot the logo here, by Interbrand Australia for Australian Design Center? This “modular” logo’s basic form is the third one from the left, consisting of three simple blocks topped by a triangle. Its genius lies in its flexibility: it is able to expand to incorporate other visual and textual elements, or contract into smaller shapes to fit on smaller screen sizes. If the designer had simply presented the logo’s primary form to the client, it might have seemed ridiculously simple. But by showing its various iterations, it looks marvelously versatile.

Show your design’s flexibility
Image via Interbrand Australia

 

Being flexible doesn’t have to be as complicated as Australian Design Centre’s acrobatic manuever. Wolff Olins made a more simple effort to show how their elegant wordmark can shift and bend into different formations while still being recognizable as the brand that it is.

Show your design’s flexibility
Images via Wolff Olins

6. Prove it is adaptable

This suggestion is similar to the last one, but not quite the same. Proving flexibility means showing your design is capable of shape shifting to work across different environments. Proving adaptability means showing how one single design can maintain its integrity within different parameters. Here, Interbrand shows its client how their logo can look good in front of white backgrounds, black backgrounds, colored backgrounds and photographs—something that was not true of the old, three dimensional looking design.

 

Prove it is adaptable
Image via UnderConsideration

Another example is Design Bridge’s Guinness logo. Here they show how it still looks good in black and white, and in an embossed gold form. Very handsome indeed.

Prove it is adaptable
Image via DesignBridge

7. Justify your color scheme

The color scheme is one of the most tricky and ineffable, yet crucially important, aspects of a brand identity design. There are tons of questionable studies out there about the psychology of color, but at the end of the day it largely comes down to sensible taste. How do you convey something like that to a client? Skip the Pantone swatches and demonstrate your color scheme using real brand elements, like Manual did with their stationery for YBCA.

Justify your color scheme
Image via Manual

Uber took a more more innovative, adaptable approach to color: the color scheme and graphic background patterns for their app change depending on one’s location in the world. This idea is somewhat opaque in theory, so their visual demonstration is very helpful. Each of these collages shows a city and a typical local pattern or landscape, next to the color schemes into which these translate.

Justify your color scheme
Image via UnderConsideration

8. Show off your typeface

Kudos to you if you have the skills to create a custom typeface for your client, like Enchilada (great name, by the way) did for Rotterdams Harmonisch Orkest. But even if you’re just selecting a typeface from existing options—which is totally fine—it’s still a good idea to do what Enchilada did and present an industry-standard sample to your client. Take Enchilada’s cue and ditch “Lorem ipsum” in favor of a brief explanation of why your typeface is the right choice for the brand.

Show off your typeface
Image via Enchilada

9. Put product packages in their best light

Showing off a product packaging design to a client is especially difficult, because you have to convey something three-dimensional using just two. Roll-outs are of course a necessary component, but it’s also a smart idea to show how the design will look in real life. This Budweiser mockup by Jones Knowles Ritchie is especially effective because of how they angle each bottle to provide a view of the design as a whole.

Put product packages in their best light
Image via UnderConsideration

This image by Manual for Fort Point is also a lesson in presentation. By filling up the whole frame with their can designs, rather than having them stand before a white background, they create a much more compelling image.

Put product packages in their best light
Image via Manual

10. Capture every application

Like we said at the start, nowadays designers must assume that their design will appear absolutely everywhere, from tote bags to iPhone screens to architecture. North does a good job of showing how their refresh of the Tate brand will look on pins, t-shirts and even shoes. This photo looks like it is of actual merchandise, but if you are creating a brand presentation for a client, you could easily do something similar in mockup form.

Capture every application
Images via UnderConsideration

This image of Interbrand Australia’s design for Australian Design Centre conveys an important lesson: always try to show how your brand work will look in the actual space where it is going to appear—not just a generic one. If you can add it to a photograph with real people, all the better.

Capture every application
Image via Interbrand Australia

Lastly, don’t forget to keep in mind the hottest, newest technology. Wolf Ollins was quick to show its client, Grubhub, how their design would look on an Apple Watch interface.

Capture every application
Image via Wolff Olins

Via Alex Bigman