The ice-cream shop ” Bedont” was founded in 1921 with the intuition of offering a quality product to Italian know-how. The language used in communication, speaks to the customer creating engagement with a brand, establishing a lasting relationship.
The Brand must speak in a direct, simple way through images and menuboards. It must be clear the message of a product prepared with quality products and mastery of traditional recipes. Innovating but with strong ties to the past. Tradition and innovation are the double messages that underlie this project.
LUUX is a Swiss company founded by two women, which helps to build luxury brands, mainly focusing on perfumes. The double U means VALERIA & VIRGINIA (U = V in latin). ‘LUX’ means ‘light’ in latin, that’s why I designed a sun symbol as the part of the logo. I wanted to make a shiny and warm feeling, therefore I am mixing the elegant, pure pastel pink and the pale butter colors with a strong, vivid orange. The gold always symbolized the real luxury lifestyle. The playful, fashionable but a bit edgy logotype follows nowdays luxury trends, what is not always conservative but rather qualiutative and characterful.
Lille P. Identity By Frank Oslo , Geir Solem Lysbakken , Elisabeth Limi
Lille P. is a café retailer placed in shopping malls. Their concept is based on providing healthy take away food that is hand-made at the spot, as well as a comfortable environment for a cup of coffee and a quick meal. They also offer each and every customer the chance to customize their own food experience.The challenge was to make a design that is strong and playful with a warm welcoming atmosphere in a busy and noisy indoor surrounding. We built the design around a charming logo placed in a soft circle, symbolizing harmony of eating good healthy food that lasts through the day.
How to perfect your brand presentation : Back in the day, the concept of a full “brand identity design” applied mostly to major corporations with a huge marketing presence. Everyone else got along well enough with just a logo; at best, one that could be stamped on letterhead and business cards too.
Now, even small businesses have to think right from the start about how their brand is going to work across a website (on several types of device), social media, print media, product packaging and swag; and, yes, letterhead and business cards as well.
And you, the designer, have to find a way to present your design in a way that proves it is up to the task. How on earth do you fill such a tall order?
To find the answer, we sifted through the best, most professional and innovative brand presentations and campaigns of 2016—among them Grubhub, Guinness, AT&T and the Tate—to see how the world’s best design firms presented their initial work. We grouped our findings into the 10 categories below.
Most logos have an underlying concept or idea, even a simple one. Manual’s design for Fort Point Beer Company, for example, uses one of the steel trusses from a picturesque bridge near the brewery’s location. By including a handsome photograph of this object in their brand presentation, they really make their concept click.
The same firm also designed a new identity for the Yerba Buena Center for the Arts in San Francisco. By itself it might just look like an abstract polygon, but in fact the concept was based on the unique shape of Yerba Buena’s site, and is also meant to represent arrows expanding outward to signify growth. The concept behind this one is a little less obvious, so their map image, which they also animated to illustrate the expansion component, really makes a difference.
As any art lover will tell you, knowing the story behind how a great work was created can really add to your appreciation of it. The same goes for your branding work. DesignBridge had an especially impressive process in creating Guinness’ new, more realistic harp logo. They went to one of the oldest harp manufacturers in the United Kingdom to actually spend time with the instruments and capture their visual essence. They make sure to highlight this special effort in their brand presentation, and also include sketches to show their working process.
Interbrand took a simple but effective approach in their brand presentation for AT&T. They simply included a collage of photographs documenting their creative process. It gives a sense of the many iterations they considered before arriving at the finished product.
If a company has hired you to create their first ever brand identity, then you have a clean slate. But if you are replacing an existing one, then you need to make an extra effort to demonstrate how your work is superior to what came before. Wolff Olins‘ approach was to juxtapose their sleek new design (shown at left above) with a motley collage of old brand materials (right), which together show how crude and disjointed the old brand had become.
Interbrand’s AT&T design is very similar to the old one. Their task was not a complete overhaul, but rather a small tweak to make the brand more effective across new 21st century media. Thus, their approach to presenting their work was simply to overlay their new design on top of the old one and point out its small but significant improvements.
Typographic wordmark designs require a tremendous amount of precise crafting. Unfortunately, to a layperson client, it might look like you did little more than select a font. To show them that your design is more than “just a font,” do what Uber did: go in to detail with a grid that shows all the specific lengths, widths and angles that make your wordmark aesthetically successful.
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5. Show your design’s flexibility
Recognize that hexagon? It’s the outline of Manual’s logo for Yerba Buena Center for the Arts (discussed earlier). This image is a mockup of how their design could be modified to visually organize Yerba Buena’s advertisements, season catalogs or even signage. Such flexibility is a key value in contemporary branding. If you can show that your design can unify a complex platform of marketing elements, you will be in good shape.
Can you spot the logo here, by Interbrand Australia for Australian Design Center? This “modular” logo’s basic form is the third one from the left, consisting of three simple blocks topped by a triangle. Its genius lies in its flexibility: it is able to expand to incorporate other visual and textual elements, or contract into smaller shapes to fit on smaller screen sizes. If the designer had simply presented the logo’s primary form to the client, it might have seemed ridiculously simple. But by showing its various iterations, it looks marvelously versatile.
Being flexible doesn’t have to be as complicated as Australian Design Centre’s acrobatic manuever. Wolff Olins made a more simple effort to show how their elegant wordmark can shift and bend into different formations while still being recognizable as the brand that it is.
This suggestion is similar to the last one, but not quite the same. Proving flexibility means showing your design is capable of shape shifting to work across different environments. Proving adaptability means showing how one single design can maintain its integrity within different parameters. Here, Interbrand shows its client how their logo can look good in front of white backgrounds, black backgrounds, colored backgrounds and photographs—something that was not true of the old, three dimensional looking design.
Another example is Design Bridge’s Guinness logo. Here they show how it still looks good in black and white, and in an embossed gold form. Very handsome indeed.
The color scheme is one of the most tricky and ineffable, yet crucially important, aspects of a brand identity design. There are tons of questionable studies out there about the psychology of color, but at the end of the day it largely comes down to sensible taste. How do you convey something like that to a client? Skip the Pantone swatches and demonstrate your color scheme using real brand elements, like Manual did with their stationery for YBCA.
Uber took a more more innovative, adaptable approach to color: the color scheme and graphic background patterns for their app change depending on one’s location in the world. This idea is somewhat opaque in theory, so their visual demonstration is very helpful. Each of these collages shows a city and a typical local pattern or landscape, next to the color schemes into which these translate.
Kudos to you if you have the skills to create a custom typeface for your client, like Enchilada (great name, by the way) did for Rotterdams Harmonisch Orkest. But even if you’re just selecting a typeface from existing options—which is totally fine—it’s still a good idea to do what Enchilada did and present an industry-standard sample to your client. Take Enchilada’s cue and ditch “Lorem ipsum” in favor of a brief explanation of why your typeface is the right choice for the brand.
Showing off a product packaging design to a client is especially difficult, because you have to convey something three-dimensional using just two. Roll-outs are of course a necessary component, but it’s also a smart idea to show how the design will look in real life. This Budweiser mockup by Jones Knowles Ritchie is especially effective because of how they angle each bottle to provide a view of the design as a whole.
This image by Manual for Fort Point is also a lesson in presentation. By filling up the whole frame with their can designs, rather than having them stand before a white background, they create a much more compelling image.
Like we said at the start, nowadays designers must assume that their design will appear absolutely everywhere, from tote bags to iPhone screens to architecture. North does a good job of showing how their refresh of the Tate brand will look on pins, t-shirts and even shoes. This photo looks like it is of actual merchandise, but if you are creating a brand presentation for a client, you could easily do something similar in mockup form.
This image of Interbrand Australia’s design for Australian Design Centre conveys an important lesson: always try to show how your brand work will look in the actual space where it is going to appear—not just a generic one. If you can add it to a photograph with real people, all the better.
Lastly, don’t forget to keep in mind the hottest, newest technology. Wolf Ollins was quick to show its client, Grubhub, how their design would look on an Apple Watch interface.
Solar power savings can be hard to understand yet they are the single most important reason post people get solar power. Our goal is to accelerate the adoption of solar power by educating people one how great of an investment solar power is.
Brewers – Confrérie Artisans Brasseurs By Simon Langlois , Nother Studio
Confrérie Artisans Brasseurs is a craft microbrewery in Québec, Canada. It offers a range of seasonal so-called Fruit based beer, that is to say that fruits are used during the fermentation process to influence taste. This technique enhances freshness and flavor of the product, unlike so-called fruit flavoured beer which is later flavored. The exclusive small brews are produced according to fruit production from the region’s orchards. Wishing to move away from the usual iconography of fruit-flavored beers, juices or fruity drinks. The use of a graphic system evoking fruit labels is a subtle but strong reminder of their main distinction: fruit beers.
Bird, when it’s not a flying species, is another word for an odd person, which is what birdman is about. Aside of its eyebrow-raising name, Birdman is a Melbourne-style izakaya with an interesting personality. In Japan’s unapologetically fast-paced high-expectation life, people went to izakayas after work hours to talk, rant or even just to interact with strangers. In this place they are free of any social roles. This has given us the idea to use eyes, since they are the windows to the soul, and when we look at someone in the eye, it means we are confident and free from the fear of being judged. For the graphics, we made Birdman to look simple, subtle and naïve yet oddly witty at the same time — as seen in the menu direction and the front signage. Since Birdman is open for rush hour lunch, there are ones who came alone, thus we coined the tagline “solo ok, flocks ok” meaning “come with your weird self or with your weird friends”
Tawn is a real estate company that, following a highly personalized and caring process, helps its clients find their ideal home in Mexico City.The clients that the company seeks to capitalize on are high-profile, so we proposed to create an elegant brand that reflects the prestige of the company. We decided to bet on a clean, minimal image with bronze and blue colors, that reflects power and stability.Our Branding focuses on vanishing points as a projection of any space.
Design Pasar is about bringing design, craft & arts to the community and to the neighbors. The brand visual identity takes a cue from the shapes of objects found in this hardware industry dominant neighborhood. These shapes are designed as stickers so that anyone can create and design their own tote bag or poster with these stickers – an analogy of the mission of Design Pasar – which is to get everyone to be creative and to participate in design.
Packaging & Branding for Cafetoria, Coffee Roaster based in Helsinki that offers premium organic coffee with certified origin with a nordic latin brand identity system.
2020 is already running and running in the pace of a Cheetah! 3 months done and way to go, here is a collaboration of Logos and Marks that include designs created for my clients across the globe as well as my hobby projects. Please enjoy your ride through this project, take your time, appreciate it and do drop in your opinion in the comments section.
This is another Project of Casa Michelena. A bakery and churrería with a brandstory of two sisters.Because of that, their breads have a touch of both sisters and the mix result in creations that can´t be found in any bakery of the New Spain.
By Shuka Design , Valya Lazareva , Konstantin Frolov , Alexander Koltsov , Marina Gaiman , Dmitry Okulich
Established in 2011, lamoda is now Russia’s biggest online fashion retailer. Rebranding is more than just a reaction to growth, it reflects the natural shift from being an e-commerce platform to a daily fashion consultant; the shift from technology to the human, whether it be employee or customer. And this shift had to come with a change in shape. Or, should we say, a new visual angle? Stripes and squares, leopard skin and houndstooth. All these are the classic patterns we crafted the key visual from. Interwoven with the gold, skies, and primroses of the color palette. Lamoda is no longer just about fashion. It is fashion.
Tero is an on-the-go coffee shop inspired by the distinctive neighborhoods in Mexico City. Busy cities have busy people, and busy people love starting their day with a great cup of coffee. But if you’re busy, you don’t have time to be looking around for a coffee shop and even less time to be standing in a line that just won’t move. Tero has a coffee shop in every neighborhood in the city so you can get your coffee on your commute to work, your way home or on a Sunday stroll. Find Tero, get your coffee and keep going. No lines, no hassle, always great coffee.
Calendar By Dmitriy Vershinin , Crazy Broccoli , Anton Abramovich
Last year we made a calendar that looked into the distant future. In this year we returned to the present and composed a to-do-list to reach it faster. We created a challenge for each month. Something simple (buy a plant), something more complicated (learn to ski or snowboard). But all of them will make the participants a little better, teach them new things. We also provided a competitive mechanics — the one who will perform all the tasks better than the others will receive a prize at the end of the year.
Barnabé Café is a Coffee Shop based in Campo Grande, Mato Grosso do Sul, Brazil. Our role in this project was to develop the logo design and a visual identity that was both rustic and modern. We also developed all support materials for the brand. We chose to draw the typography to reinforce the rustic handmade appeal.
Stampeno is a cafe and Italian restaurant. While working on the brand identity, we tried to come up with a modern and youthful feeling that sets them apart from the surrounding competitors.
When this home decor brand speaks, it says ‘let’s decorate’. Just launched, Two Times Elliott has been working with an ambitious duo to craft a brand experience and identity that is educational and inclusive. An industry disrupter, Lick Home came to Two Times Elliott poised to take traditional home decorating online.
Compound Coffee Company By Darling Visual Communications
Compound: A new substance made when two or more substances chemically combine. The Logotype is directly inspired by chemistry flow charts. It immediately associates the business name with the visual identity and does not leave much room for brand confusion. With just a glance, the presentation seems almost scientific, which resonates with the company’s vision to be Singapore’s leading coffee roastery in specialty coffee research and experimentation. The design which features a “link” also highlights the founder’s belief that good coffee is a combined effort from many aspects – from the farmers to the roasters and finally, the barista.
BERBER By Rev. Studio , Michał Kubalczy , Mik Skuza
BERBER is one of the oldest interactive agencies in Poland that creates user-oriented digital products. New corporate identity expressed by the key values like accuracy, modernity and professionalism, and personified as a mid-age lawyer, had to move the agency to the upper reaches and help expand their services to other countries.
Directly from the United Arab Emirates, the coffee brand came to me for the creation of its brand, packaging and visual identity. The main direction for this project was an elegant, strong and memorable creation. For the symbol, the head of an Oryx was drawn, the animal that inspired the name of the company. Its main features are strength, long horns and facial designs. All of this was represented in a way that the brand behaves with harmony and clarity in its applications.
Graphéine worked with ObjetRama, the French leader in distance selling of customized merch, in the evolution of its brand identity. The redesign of the logotype retains the brand’s DNA, rather than creating a visual identity that breaks with the previous one.
Kartoteka [ie. a cabinet or a card file] is a newly established stationery and paper store opened in Prague. I have created a whole corporate identity based on a limited bright colour palette, witty headlines and a main hero, an icon of a heron with spread wings.
4. Foco Naming & Branding By The Woork Co , Debbie Martin , David Botella
It was a thrill when Acción Cultural Española contacted us among other studios to build a new brand for an international event. The concept was to generate a series of international events and actions to promote Spanish culture in a hosting country every 3 years.
Dansk Erhverv is one of the country’s largest business and employers’ organizations. The organization carries out many different tasks for the Dansk Erhverv community, especially in policy and counselling.
1.Women’s Clothing |Brand and Identity By Farrel Nobel
A branding and visual identity design for a clothing brand aimed at women who vacation. Collateral such as business cards, shopping bag, box packaging as well as social media content were designed to serve the brand.
2. Miss Jones: Branding & Signage By Brenton Craig , Autumn Studio
Brand and illustrations for Miss Jones a cafe based in Brunswick Street, Fortitude Valley serving specialty coffee and food. The logotype is created in an organic, illustrative form, as a representation of Miss Jones’ modern and quirky personality. The letters are placed within a loose and relaxed composition, suggestive of the casual vibe that Miss Jones exudes.
4.Krafton game union Brand eXperience Design renewal
By Plus X , Sabum Byun , Chulhee Kim , onesix , Suji Choi , Kwangmyung , kiki one , DONGBEEN , Hyungyu , Hyungmin , Myungsup , Bohyun June , Kevin Choe
6. Like Waffle By Logomachine .net , Regina Kushtanova
The “Like Waffle” company is a cafe that cooks and sells Hong Kong waffles and a variety of drinks. Clients choose “Like Waffle” because it’s delicious, bright, beautiful and fashionable. The cafe is located in the resort city of Sochi, whose market is filled with strong competitors offering the same or similar product. The “Logomachine” designers have developed a bright and fashionable corporate identity, which helped to stand out from the competition and encourage customers to talk about the company in social networks.
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