Last Updated on February 26, 2023 by Farnaz
If you’re a fan of soft, dreamy colors, then candy pastels are the perfect graphic trend for you. This trend is all about using muted, pastel colors to create a soothing and calming effect in your designs. In this post, we’ll explore the candy pastel trend and look at some examples of how it’s being used in graphic design.
In the world of graphic design, there are always new trends emerging. One of the latest trends that has taken the industry by storm is candy pastels. This trend is characterized by soft, muted colors that are reminiscent of sweet treats like cotton candy and macarons. Candy pastels have a soothing effect on the eyes, making them a popular choice for a wide range of design projects.
The Rise of Candy Pastels
Candy pastels have been around for a while, but they’re really starting to gain popularity in the world of graphic design. These soft and soothing colors are perfect for creating a calming atmosphere in your designs, which is especially important in today’s fast-paced world. Candy pastels are often associated with childhood and innocence, which makes them a great choice for designs that are meant to evoke a sense of nostalgia or playfulness. From social media graphics to packaging design, candy pastels are being used in a wide range of applications.
Candy Pastels in Action
One of the great things about candy pastels is how versatile they are. They can be used to create a variety of different moods and styles, depending on how they’re paired with other colors and design elements. For example, candy pastels can be combined with bold, black typography to create a modern and sophisticated look. They can also be paired with other pastel shades to create a soft and dreamy aesthetic. Candy pastels are often used in designs that are meant to be calming and relaxing, such as spa logos and packaging for aromatherapy products.
How to Incorporate Candy Pastels into Your Designs
If you want to incorporate candy pastels into your designs, there are a few things to keep in mind. First, it’s important to choose the right shades. Candy pastels should be soft and muted, with a slightly dusty quality. Avoid colors that are too bright or saturated, as these can be overwhelming. Second, consider pairing candy pastels with other soft, muted tones. Colors like beige, blush, and mint green work well with candy pastels and can help create a cohesive color palette. Finally, use candy pastels sparingly. While they are beautiful, too much candy pastel can be overwhelming. Instead, choose a few key elements to highlight with candy pastels, such as a logo or a background color.
The Benefits of Candy Pastels
Aside from their obvious aesthetic appeal, candy pastels have a number of benefits when it comes to graphic design. One of the biggest advantages of candy pastels is that they’re easy on the eyes. Unlike bright, neon colors, candy pastels don’t strain the eyes or create visual fatigue. This makes them a great choice for designs that need to be viewed for long periods of time, such as websites or social media feeds. Additionally, candy pastels can help evoke a sense of nostalgia and comfort in viewers, which can be especially powerful in branding and marketing.
The Appeal of Candy Pastels
Candy pastels are a popular choice for designers because they offer a sense of nostalgia and whimsy. They can be used in a variety of contexts, from branding to web design to packaging. The muted tones of candy pastels give designs a soft, approachable feel that is perfect for projects aimed at a younger audience. Additionally, candy pastels are versatile and can be paired with a wide range of other colors, making them a great choice for designers looking to create a cohesive color palette.
Examples of Candy Pastel Designs
Now that you have learned about the appeal of candy pastels and how to incorporate them into your designs, let’s take a look at some examples of candy pastel designs.
1. Packaging Design trends candy pastels
Candy pastels are an excellent choice for packaging design. They give products a soft, approachable feel that is perfect for items aimed at a younger audience. This packaging design for a skincare line uses candy pastels to create a calming and soothing effect that complements the product’s purpose.
By: Erik Musin, Timofei Popandopulo, Aleksey Zadorozhny, Choice Studio
2. Social Media Graphics trends candy pastels
Candy pastels are a popular choice for social media graphics. These graphics are used to promote products or services on platforms like Instagram and Facebook. This example uses candy pastels to create a soft and feminine feel that is perfect for promoting a beauty brand.
3. Web Design trends candy pastels
Candy pastels can also be used in web design. They offer a soft and approachable feel that is perfect for websites aimed at a younger audience. This example uses candy pastels to create a whimsical and playful design for a children’s clothing brand.
4. Pastel Colors in Graphic Design
Just like web design, pastel colors and their soothing and warming effects are also used in graphic design. The use of these color combinations is versatile as it always adds a touch of luxury to softness.
Candy pastels are a beautiful and versatile trend that has taken the design world by storm. They offer a soft and soothing feel that is perfect for a wide range of design projects. If you’re looking to incorporate candy pastels into your designs, remember to choose the right shades, pair them with other soft, muted tones, and use them sparingly. With a little bit of planning, candy pastels can add a touch of whimsy and nostalgia to any design project.
Candy pastels are a versatile and appealing graphic trend that’s perfect for designers who want to create a soft and soothing atmosphere in their work. Whether you’re designing a website, logo, or social media graphic, candy pastels can help evoke a sense of calmness and nostalgia in your viewers. So why not give them a try in your next design project?